The goal of this project series was to create a new branded identity system, along with a rebranded set of marketing collateral, for a company of our choice. As a tennis fan and customer myself, I naturally gravitated toward Babolat—a French company known for its tennis, badminton, and paddel equipment.
The challenge of this project was to refresh an established brand while preserving its core message. I introduced a vibrant colors, bold typography, and intricate line work that carries consistently across the marketing collateral—from stationery and business cards to advertisements and branded apparel.
To me, the brand embodies perseverance and determination as its driving forces, pushing athletes to go above and beyond their limits. This modern redesign was my interpretation of those values, expressed through this energetic and motivating visual system.
