The goal of this project series was to create a new branded identity system, along with a rebranded set of marketing collateral, for a company of our choice. As a tennis fan and customer myself, I naturally gravitated toward Babolat—a French company known for its tennis, badminton, and paddel equipment.
The challenge here was to give an established brand a fresh look while still preserving its core message. In addition to reimagining Babolat with a new logo and color scheme, I was also tasked with creating a cohesive set of marketing materials—including cover letters, envelopes, business cards, posters, print ads, and even branded apparel. It was a big undertaking, but I really enjoyed the process. Having full creative control made it both challenging and incredibly rewarding.
