Book of Marks
The objective of this project was to pick a selection of varying companies and redesign their logos. This project really focused on trusting the design process and learning that creating multiple iterations does help to eventually produce a design that you're proud to showcase. Every company that I chose for this project was widely different from one another. In order to create new and unique identities for these businesses, I needed to research and understand what each company's brand identity was in order to create a logo that truly represented them. Here are the finalized logos along with some images of my process.